Starting Photography Business with a mobile Phone/Camera
-Select a digital Phone
Choose a phone that highlights the beauty of black people. I have learned from my preliminary research that some phones do not do a good enough job of photographing black people. Some of them make us darker, while others make us look like ghosts.
So, it is preferable to try any phone camera before actually purchasing it from a dealer shop. Nonetheless, if you follow my suggestion, I did say Samsung phones continue to lead the Nigerian photography (business) field. If you can afford it, an iPhone is also useful. But, make sure to test them in light and darkness before purchasing.
Develop your photographing skills
Reading about photography and putting what you have learnt into practice are crucial. Together with some photography blogs, there are other videos on YouTube and resources on Google that can teach you photography. Nevertheless, based on what I have seen thus far, reading or watching videos isn’t the main issue. The issue is applying what you have learned from reading or seeing. I must emphasize the two terms “read and pracHow to Get Into Real Estate Photography in Nigeriatice” for this reason. Use what you have learned from these materials with your family and friends as one approach to make this stage easier for you. Since the majority of them won’t complain, you can snap them till you’re worn out.
Nonetheless, you should actually seek their feedback on the previous shots following the session. And how great it is since, if they are being sincere, sometimes their advance might be one of the best suggestions offered thus far.
Imitating other pro Photographers
While these professionals have been taking pictures for years, it might often seem impossible to break this curse, but that does nott imply some of their work couldn’t be copied. The key is to complete your homework thoroughly. If you search carefully, you can find YouTube videos on this topic as well.
Another advantage of imitating the work of other photographers is that it enables people to view you from a different perspective, making you appear to be a professional in your own right. Because they now know you can do a professional service for them, these folks may hire your services in the future.
The most crucial aspect of this phase is that it makes it easier for you to comprehend the work of other expert photographers and converts bystanders into possible clients.
Create a Strong Photography Brand
In Nigeria, establishing a brand is crucial for the photography industry. In fact, I will say that a lot of the well-known names in the business today, including TY Bello, Kelechi Amadi-Obi, Femi Odugbemi, Obi Somto, Deedee Photography, and others, are successful because of the significant attention they give to branding.
How to Position your Photographic Brand
I will share with you what little I currently know about that.
Color: Choose the shades you want people to associate with you. Another thing to keep in mind is that it is not so much about the colors you like as it is about the colors you want people to identify with you.
Logo: You must also choose your photographic logo because it conveys information about you.
Coca-Cola, LG, and Toyota place so much emphasis on their logos that when consumers first see them, they recognize them without even needing to read their brand names.
Choose a Name for your Brand
The name you choose for your photographic brand is crucial. Selecting a Name for Your Photography Business’s Brand Choose an easy-to-remember name: Names like “Esther Silas Oyedele Photography” should be avoided since clients will constantly struggle to pronounce them correctly. Instead, you may go with a simple name like “Esthyl Photography”. Make use of your name, at least in part: The term “branding” has a specific meaning. People can relate to you more deeply when you use your name.
Create an Instagram Profile
Due to the widespread use of the internet today, having an Instagram account for your photo studio business is very essential. Only with one click, you may tell the world who you are. Moreover, you can also find an infinite number of customers there. I have acquaintances who utilize Instagram to draw to their businesses, and I’m still working to expand mine.
Create a Photography Website and Blog
I have seen a lot of photography websites over the years, but I have to admit that this particular photographer website stands out. You can write or blog about photography and even relationships in addition to uploading high-quality studio works.
Absolutely, creating a photography blog is very beneficial in growing your photography business in Nigeria.
Decide the Price of your Shots
You now need to start thinking about what you will charge clients once they start coming in for business. When people start asking you, “How much is this?” and “How much is that?,”. It will not do you any favor to appear ignorant. If you have any acquaintances in the photography industry, they can assist you at this point. When you call them, find out their rates, and then decide how much you’ll charge for your level ground.
Go for Photography GIGs
The GIGs I am referring to here are excursions that will educate you and, ideally, make you extra money. Attend GIGs like concerts, lectures, and workshops on photography, and do not forget to meet people and introduce yourself. For all you know, all it takes to become wealthy is for you to meet a famous person who wants to conduct business with you.
CONCLUSION
In conclusion, starting a photography business in Nigeria can be a lucrative and fulfilling venture, but it requires careful planning, dedication, and hard work. By following the steps outlined in this guide, you can establish a strong foundation for your business and increase your chances of success.
Remember to conduct thorough market research to identify your target audience and competition, develop a solid business plan, and invest in high-quality equipment and software.
Additionally, building a strong online presence through social media and a professional website can help you attract new clients and showcase your portfolio. Networking with other photographers, attending industry events, and collaborating with other businesses can also help you grow your business and establish yourself as a professional in the field.
Most importantly, always prioritize customer satisfaction and provide exceptional service to build a loyal client base and positive word-of-mouth marketing. To start a photography business in Nigeria may not be easy, but with the right mindset and approach, it can be a rewarding and profitable career.
With dedication and hard work, you can turn your passion for photography into a thriving business that provides value to your clients and contributes to the growth of the industry.
Share your experience in the comment section and read more of photography tips in my subsequent Post.
